COURSE CONTENT
1) P.O.M. (PRODUCTION & OPERATIONS MANAGEMENT)
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1.1. THE IMPORTANCE OF P.O.M.
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1.2. THE EVOLUTION OF P.O.M.
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1.3. PRODUCTION OF GOODS AND SERVICES
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1.4. THE ROLE OF OPERATIONS MANAGERS
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1.5. CRITICAL ISSUES IN P.O.M.
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1.6. DECISION MAKING AND MANAGEMENT SCIENCE IN P.O.M.
2) MARKETING
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2.1. SOCIAL FOUNDATIONS OF MARKETING MEETING HUMAN NEEDS
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2.2. MARKETING MANAGEMENT
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2.3. MARKETING MANAGEMENT PHILOSOPHIES
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2.4. THE GOALS OF THE MARKETING SYSTEM
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2.5. THE RAPID ADOPTION OF MARKETING
3) FINANCIAL ACCOUNTING
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3.1. THE BUSINESS ENTERPRISE
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3.2. BUSINESS ACTIVITIES
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3.3. THE ANALYSIS OF FINANCIAL ACCOUNTING TRANSACTIONS
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3.4. BOOKKEEPING: THE RECORD OF FINANCIAL ACCOUNTING TRANSACTIONS
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3.5. THE OBJECTIVES OF FINANCIAL ACCOUNTING
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3.6. USERS OF ACCOUNTING INFORMATION AND THEIR NEEDS
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3.7. THE NATURE OF FINANCIAL REPORTS
4) ORGANISATIONAL BEHAVIOURS
- 4.1. THE STUDY OF ORGANİZATIONS
4.2. THE ORGANIZATIONAL DILEMMA
5) MNE (MULTINATIONAL ENTERPRISE)
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5.1. DEFINITION AND TERMS
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5.2. JUSTIFICATION FOR STUDY OF THE MNE
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5.3. THE MNE AND ITS NEAR RELATIONS
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5.4. HISTORICAL REVIEW OF OVERSEAS INVESTMENT
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5.5. CHARACTERISTICS OF MNES
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